When the farming community faced new and unpredictable supply chain challenges due to the pandemic, Chipotle simplified the chain for both fans and farmers with a virtual farmer's market. This direct to consumer opportunity gave fans direct access to local farms hosted by Chipotle.
As part of the commitment, Chipotle is covering the cost of the Shopify stores for two years, giving the farmers a jump start on embracing technology for a direct-to-consumer business.
Hunt, Gather partnered with Chipotle to create their Virtual Farmers Market on Shopify, giving fans access to fresh, high-quality, real food straight from the source, and farmers gained access to a platform and audience that could make a real difference to their business.
"It can be intimidating for many family farms to change the way they do business, so we're giving our suppliers the right tools and resources to successfully launch improved e-commerce platforms," said Chris Brandt, Chipotle's chief marketing officer. "Our Food with Integrity values start with our farmers, and helping them adapt to new technologies and ways of reaching the consumer is crucial for both the future of the farming industry and Chipotle.”
The microsite received a lot of attention from both press and public, with nearly 100 articles and mentions, resulting in 499M media impressions.
Website Design
VIEW THE WEBSITEWe custom designed Chipotle’s Virtual Farmers Market in Shopify with full e-commerce functionality and tools. Doing so gave our farmers a state-of-the-art platform to sell artisanal goods direct to consumers during a challenging time.
In addition to featuring four farmers, the microsite also showcases the latest Seed Grant Recipients–a group of young farmers under 40 that each received a $5,000 grant from Chipotle to further invest in the future of farming.
Bias for action defines Hunt, Gather, both in how they approach a project to the agility they embody along the way. Responding to the cratering of US agriculture in the wake of the first wave of the Pandemic, Hunt, Gather helped spin up an entire virtual farmers market complete with a custom Shopify integration. Weaving together an experience that allows people to connect with their food and the people that grow it is high impact. But, lifting up several small family farms so they can sell online for the first time by guiding them through the process? That extra step, that’s Hunt, Gather.